Remember when you heard that Donald Trump was actually running for President, and you sort of chuckled?
When I found out, I was on a work/study trip in Australia as a digital communications intern and traveling the East Coast of Oz. I remember thinking that America was just playing a humorous trick on me, kind of like how Kanye may run for president as well – although that doesn’t seem too far-fetched now… ?
Yet here we are, fast forward 2 years and Donald Trump is in fact our President. Whether you are celebrating his Presidency or not, there is one huge question in particular that a lot – if not most – of us are asking. How??
The answer, social media. Even more specifically, Facebook.
An article published by The New York Review of Books, called How He Used Facebook to Win written by Sue Halpern, goes into extreme detail on Donald Trump’s social media tactics.
Although long, this article can provide a lot of insight on how much the digital world played a roll in Trump’s triumph.
So, after all of the statistics, and all of the studies, what is this article really saying?, “Donald Trump is our first Facebook president. His team figured out how to use all the marketing tools of Facebook, as well as Google, the two biggest advertising platforms in the world, to successfully sell a candidate that the majority of Americans did not want.”
His strategy: “What our Facebook president has discovered is that it actually pays only to please some of the people some of the time. The rest simply don’t count.”
In recognizing that social plays a major part in politics today, there is even a podcast hosted by Michael Bossetta, a political scientist at the University of Copenhagen called Social Media and Politics. This podcast is available on iTunes as well as a other platforms and already released 24 episodes, giving ‘first-hand insights into how social media is changing the political game.’
If you were wondering why more and more political figures are utilizing digital strategy, now you know! And we are pushing you to do the same! Don’t believe that what we do works? Just look at our President!