Social media is changing the way we communicate every day. It’s also changing the breadth and reach of those communications. From Facebook likes to re-tweets to youtube videos, a deep thought, a clever quip (or even an embarrassing moment) can be shared with more people more quickly than ever before.
Social media also has an incredible multiplier effect. With one click of the mouse, a person shares with hundreds or even thousands of others, then those people do the same. Pretty soon, one single communication is cascading across the Web.
What drives this phenomenon? What makes people WANT to share? Though the technology has changed, the answer to this question hasn’t – content. Even though the methods and modes of communication have changed, content is still king.
But that begs the question – what kind of content drives sharing? Sure a pithy quote or a funny video might drive some sharing or lead someone to 15 minutes of internet fame.
What people are really after is something that isn’t just compelling once, they’re looking for something that is compelling on a sustained basis; something that keeps them coming back for more.
What people are looking for, quite simply, is a story.
The best blogs, the best facebook timelines, the best twitter accounts are the ones that tell a story. People not only want to know what’s coming next, they want to see where you’ve been.
Every campaign, every issue, every candidate has a story. Those stories humanize and personalize what in a lot of cases are just facts, disjointed observations, and statistics.
That’s where Rally comes in.
Rally is a new social networking tool being utilized here at Donehue Direct. But Rally is more than simple social networking. It’s much, much more.
Think tumblr, twitter and pay pal all rolled into one.
At its most basic level, a Rally page functions like a blog. So automatically, it’s a great tool for storytelling. But it uses those stories to drive donations, right there from the content. And every new piece of the story is delivered to the audience at large via text, email and video alerts. The stories are shared over social networks as well.
We’re having incredible success with Rally, and getting great feedback from our clients for its simplicity and effectiveness.
It was a creation of the Piryx team. Piryx stormed onto the scene just a couple of years ago, and quickly gained renown as the best donation system for causes on the web. Donehue Direct started working with them during the Congressman Joe Wilson “You Lie!” controversy, and raised literally millions for Wilson online in just a few short days.
But Piryx was just the donation hub. And Congressman Wilson had the advantage of a very public news event to drive donations. In most cases, you need other means to push content, which is where Rally comes in – you can now do that alongside a donations platform.
Simply put, it’s a one stop shop for TELLING THE STORY of your campaign – and even more importantly, getting people invested in what comes next.