Social media is like the great and powerful Oz. From instigating people to plan every tiny detail of their lives to inundating people with opinions and “news,” it’s constantly pulling strings behind-the-scenes. For posts’ sake… it’s practically our lifeblood. Social media is the sole reason you purchased that premium photography package for your wedding and it’s actually the reason why many of us have jobs. *Coughs and raises hand*
As an account manager here at Push Digital, my job is to write, post and share content across several social media platforms. When it comes to creating awareness, driving traffic, sharing the kickass content our team creates, and ultimately making that money for our clients… social media is pure marketing magic.
At any given time, there is an 88% chance that someone will see one of the social media trinities up on my computer: Facebook, Twitter, or Instagram. Disclosure: I am not a social media wizard, but spending close to 8 hours a day on these platforms has opened my eyes to my own social media habits. Here are my social media confessions:
1. Shift In Usage: Like I mentioned above… social media is practically my job and I love it. However, since I spend so much time on Facebook during the work day, I’ve noticed a significant decrease in my own personal social media use. My personal pages have basically become an ode to the clients I manage and Push Digital. Aside from the occasional share or post, social media has turned into a way for me to search specific pages, stalk people, and grab snippets of news. I call it “Social Media With A Purpose.”
2. Addicted To FB Business: Facebook for business is weirdly addicting. So much satisfaction comes from watching a post’s reach grow and grow… And at the same time, my heart hurts when I post a total flop. A social media cage of emotion. All I have to say is that thank goodness our personal pages don’t provide us with the same amount of insights and analytics as a business page.
- My social media self-esteem would be wrecked.
- I would spend my own dollars promoting personal posts that I believe are truly funny… when they’re not. Just not all.
3. Personal Optimization: Like I said, I rarely post on social media. I say rarely, but that translates to less than 5 times per week. No… don’t go and look at my page. Just trust me. Seriously though, other than to share content from a client or Push Digital… you’ll see the occasional picture from the weekend, some puppies, maybe pizza, and those annoyingly clever cooking videos. HOWEVER, if I do decide to post… I’ve noticed that my brain is hardwired to post at the optimal times. I want the highest number of people to see my post when I post it. I’ve officially snapped.
4. No Time For Wimpy Kiddy Baby Whiners: As a part of my 8-hour-a-day social media routine, about 30 minutes to an hour goes to monitoring the comment section. It is astonishing the number of people who DON’T read articles we post, but feel empowered to comment on them. Roughly 41% of people actually read the article, so if you’re reading this… I appreciate it.
Every now and again I post something for a client that becomes troll city. Trolls are the worst, so the last thing I want to see when I go on my personal page is Ms. Negative Nancy’s rant on the horrors of Comcast’s appointment window. Universally, we all know it sucks. Here are the things that will get you unfollowed by moi:
- If you’re a part of a network marketing scheme. I don’t want it.
- Political rants… even if you “never post anything political…”
- Plot spoilers, you will not tarnish a perfectly good show on my watch.
- Plays off #2… but people who preface with, “I don’t normally do this…” Why start now?
- If it’s your birthday. Sorry, this is just a trick I use to unfriend people I haven’t talked to in years. Try it!
Whether my social media habits adjust as I get older or preferably change because of my career, one thing is for certain: social media is here to stay. Let me leave you with two bits of posting advice. First of all, even though you’re behind a screen, treat people how you’d want to be treated. It’s called the golden rule for a reason, so comment carefully and watch your words. Secondly, read ALL articles first because sharing isn’t always caring in a world of fake news.