Fixing The Damn Roads: The SC Roads Story
#1. YOU WANT US TO DO WHAT?!
The South Carolina Alliance to Fix Our Roads (SCFOR) was one of our first Advocacy Clients at Push Digital. So when we got the green light on this particularly “challenging” assignment, our team knew we had to buckle down if we wanted to take the gas tax from zero to hero. We wasted no time on developing a digital strategy that would make the impossible, possible for SC’s deadly and dangerous roads.
Here’s what our team had to accomplish:
- Raise the Gas Tax in a deep red state.
- Resist pressure from Governor(s).
- Oppose Special Interest Groups that were spending millions.
SURE. NO PROBLEM.
We welcomed the challenge so we could show the world just exactly what digital advocacy could do.