#11 HOW WE DID IT
Let’s quickly go back through all of the steps in the SC Roads campaign to see how it all came together.
First things first, we always meet with our awesome new clients so we can better understand the issue(s) that they’re facing. Immediately after, our team gets to work on drafting a powerful message. And then we build a website. This website is the hub for the campaign. It’s where we house our message, provide the audience with more information, give them an action to take, and, of course, we make it as easy as possible for the audience to take that action.
Then we start driving people the website by targeting them on social media with creative ads, content, video and etc. If we’re lucky… which we were more than 100 times for SCFOR, our efforts end up on the nightly news. Digital media becomes televised media, and you can’t beat that!
As we were trucking along with the SC Roads campaign, it was very important to keep our eyes on the numbers. What are the polls saying? Where does the issue stand? Based on the numbers that we were seeing, we either took corrective action or kept rocking and rolling. Trust us, you’ll know.
When we break it down into these 11 easy steps, it seems pretty simple. But, I think I can speak for everyone at Push that touched this campaign, it was a long and bumpy road that the we are extremely proud to have been a part of.
*Special shout out here to the great clients we had—Bill Ross and Jordan Marsh.