I’ve always been pretty cynical about endorsements in political campaigns. Why would I vote for a politician based on the fact that ANOTHER politician vouched for him or her? Particularly in anti-politician environments, I’ve had a “whatever” view of them generally.
However, a case can be made that endorsements can make GREAT digital content for the following reasons:
1. Tagging local politicians in Facebook allows local people who actually know the endorser to understand your candidacy and campaign more intimately.
2. Endorsements can be showcased authentically and easily in social media with quick videos and graphics. Check out what we did for Newberry Mayor Foster Senn’s endorsement of Congressional Candidate Chad Connelly:
When it comes to digital content, I’m a big fan of political endorsements.