What a year 2017 has been. Real estate mogul, and Twitter tyrant, Donald Trump was inaugurated into the Oval Office, Bitcoin broke over $12k for the first time ever and the world is highly anticipating, not one, but three Kardashian pregnancies. Well, sorta…
Long story short, reporting on pop culture isn’t exactly our realm of expertise but digging into digital trends absolutely is. With that being said, we’ve put our brains together here at Push Digital and predicted the top digital trends that are calling dibs on 2018.
1. Insert Influencer Here
From YouTube celebrities to social media stars, we’re hypothesizing that more and more of these heavy-hitter influencers will start popping up everywhere. Say goodbye to celebrity endorsements, real people are reaching out.
2. Voice Everything
After asking Siri silly questions for nearly a decade, Apple, Amazon and Google have finally learned to harness the power of voice search. And it’s robust. We’re going to tell you why and how Voice Search will more closely integrate with SEO and Digital Advertising.
3. Battle Of The Story: Snapchat vs. Instagram
Batman vs. Superman… Clemson vs. South Carolina… everyone loves a good old fashioned rivalry. In 2018, we’re going to see the battle of social media story continue to unfold. Both have features we love to love, so who will we predict to prevail or will they specialize and learn to live side by side?
4. Mobile, Mobile, Mobile and More Mobile
With 70% of our time being spent on mobile, it’s safe to say that having a designated budget and digital strategy for mobile is a no brainer. Beyond that, we’re going to explore why and how you can improve your mobile branding and user experience.
5. Keep The Content Marketing Coming
The man, or Facebook, can’t keep us down. Even though the social media giant is funneling pages and content marketers like us into a separate news feed (Explore), content marketing will find a way to call their own shots in 2018 –even if that means redefining what content even means.
6. V Is For Video
We’ve all been guilty of watching those mouth watering food prep videos for hours. Honestly, you’re going to be up even later in 2018… companies are posting videos more frequently and blogs are vanishing. However, we’re predicting one video trend in particular that will steal the show.
7. Power To Personalization: TV, UGC & More
In 2017, the majority of people started giving cable the cold shoulder and personalizing their tv experience. So far, 2018 is on path for even more personalization. The people want what they want and advertisers know how to show it to them. Don’t be scared, it really is an awesome thing.
8. Connecting The Dots: Attributing Online Media To Offline Sales
This one’s for your coupon clippers and shopaholics… you’re not alone. Apparently, filling up an online shopping cart and bailing happens a lot. Sometimes that in-store instant gratification just feels too good. But now, thanks to GPS location tracking, retailers will know how to connect the dots to determine if that Facebook ad you saw actually drove you in store.