By now you’ve heard about “big data.” In campaigns, we have information coming at us from all angles – voter history, donations, volunteers, email addresses, direct mail lists, door-to-door lists, call lists! Isn’t that enough to make you want to SCREAM!
We don’t believe in siloing off campaign divisions. We believe in collecting finance, political, communications, online and offline data to form a complete voter analysis. We aren’t just Internet consultants. We are tech consultants. We help manage your big data.
The most often made mistake online is a lack of statistical reporting. Growth depends on adjustments. We need to know what messages work, what email topics increase open rates and what is causing people to visit your site but not sign up for the newsletter. We constantly monitor all activity and recommend ways of improving strategy and tactics.
BLENDATA is a new and innovative initiative by Push Digital, aimed at providing advanced data segmentation and targeting to all our clients. Too often in political campaigns, we’ve seen all data lumped together to the point where it is almost unusable. With Blendata, we are able to match the right message with the right supporters in a way no one else can.
We manage data, target voters and report what works and what doesn’t.
Need help? Let’s get to work. Fill out this form now and we will contact you immediately.