You beta believe it… content marketers, Facebook is about to rock your world. And not in a good way.
What started out as merely a test, the new Explore Feed is officially being rolled out across both mobile and desktop platforms. With dollar signs flashing in their eyes, it’s safe to say that Facebook isn’t looking back.
Similar to Instagram, the Facebook Explore Feed is supposed to help users discover more Pages, People and Places that they may be interested in. Based on current their preferences, friend’s interest and who they’re already following, the Explore Feed’s content is tailored to each individual user.
While the new section does not yet display any advertisements, Facebook is aiming to create a second-tier Newsfeed, with the end goal being monetization. By increasing the amount of time users spend on-site or in-app with customized content, Facebook will have more opportunities to serve ads in between content and videos.
So, what does this mean for content marketers and Page’s like us? Well… eventually, it’s going to cost us and we’ll be kissing our organic content goodbye. No longer will your posts and publishings be visible in the main feed, instead, they’ll all be pushed into the Explore Feed, and we’ll be forced to spend if we want them to be seen. Sucks.
Remember when Google totally screwed our email marketing campaigns when they created tabs? You saw your open rates plummet. It’s like that, but for organic social content.
Facebook claims that the new update is to give users two separate feeds for friends and following… but we’re not buying it just yet.