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Check out this weeks episode of Pub Politics, where Wesley and Phil discuss the highlights from both the RNC and DNC.

Rally.org’s CEO Tom Serres talks on “Money Moves” about fundraising trends and why more people are turning to Rally for results. Donehue Direct has experience in managing and updating Rally accounts for a long list of satisfied clients. We know how to make it work for you and your cause. Ask about it today! Go on, don’t be shy.

Wesley weighs in on the Haley veto. Catch his and other opinions above!

Talk to, Not at.

Social media is a conversation. It’s not a bully pulpit to preach your views and scare a crowd into joining your side. One of the common misconceptions about its use is that very point. Many folks use it to send the same old boring updates about them and to build a cult of personality. Well, bad strategy- social media isn’t about you, it’s about engagement. If you want it to be about you, lure them with your ideas.

We read a pretty good article the other day that highlighted this exact point. We see elected officials doing the right thing with social media- engaging, cracking jokes, being real people- and then we see the wrong use of social media. People fall into that category when they don’t understand the informal edge that social media provides. They instead think that the language and tone that they use at “the well” should be used in a tweet.

Nope. That’s not how it works. This animal is different.

First off, it’s ok for officials to have their official Facebook pages that are all about their achievements, the committees they serve on, and what good they’re doing for the public. But they also need to have something a bit less formal. There needs to be a place for them to talk about what shows they watch, post pictures of their kids swimming, and communicate something much more important- that they have real lives and interact with real people.

We talked about this a while back, but it’s still true- 25-25-25-25. 25% should be formal politics, 25% should be campaign news, 25% should be personal life, and 25% whatever you want it to be. People like the unpredictable nature of Social Media. And, that’s what attracts followers. If people know you’re just going to be talking about Obamacare, or what barbecue fundraiser you’re having in East Podunk next week, the interest and your appeal will fade.

So, take these suggestions into consideration and evaluate your efforts. There’s no sense exaggerating a failed strategy.