Data is the buzzword. It’s what everyone is talking about. But only a few are talking about what to do with the massive number of datapoints we have all been collecting over the years, and continue to collect every day.
The RNC had some interesting things to say in its recent “post mortem” of the GOP’s shellacking in 2012:
To win campaigns, the GOP needs better data, better access to data, and better tools to make the most of that data. Although the RNC has always made significant investment in data, there is significant remaining work to do to ensure that our data is the best it can be.
Having better data is only the first step in a critical process of becoming a more “data- driven” Party. We need basic research to increase our fundamental understanding of voting behavior (with respect to groups such as women, minorities, youth, our base, early voters, etc. and so on), which over the long term will become the basis for the development of strategies and tactics in message development, targeting, direct contact and media placement to convert contacts into votes.
From social network processing of traditional broadcast media messaging to more effective targeting for voter contact, the Obama campaign benefited greatly from a relatively seamless integration of digital, tech, and data in their campaign efforts.
In short, look to Silicon Valley, not Washington, DC, for answers.
Good news: we’ve been there for two years, and we’re ready to go to work for you, today, to build a digital presence that’s second to none.
We recognized early on the importance of data and the downfall of “siloing” campaign information. Data doesn’t need to be a part of your campaign, it needs to encompass and coordinate all aspects of it.
That’s why when most consulting firms are looking to grow their presence in DC, we’re looking to grow ours in our West Coast office.
Contact us to get an idea of what we can do for you today by harnessing the power of data!
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